About Our Google Adwords Pay-Per-Click (PPC) Service
When searching Google for a service or product, many people will search on their location and service. Whenever Google recognizes a search within a location, they will display three different kinds of results; organic listings, local listings, and sponsored links. MooGuru specializes in Google Adwords Search Engine Marketing (SEM) sponsored links, with a background in Search Engine Optimization (SEO) and Google Local Search.
Google Sponsored Listings
The quickest and easiest way to achieve top placement in the Google Search Results Pages (SERPs) is through google adwords. WIthin just a few days, or even hours, you can achieve top placement in the sponsored listings. Of course top placement is not necessarily the goal. The goal is driving qualified customers, and this takes time and a series of procedures. These include;
We will identify and target the best keywords for your campaigns.
We will setup your campaigns to show the best ads for the best keywords.
Landing Page Optimization
We will target your keywords to the relevant pages of your site.
We will create multiple ads for your keywords and make sure the best performing ads are the ones being displayed.
We will target and exclude the traffic you don't want.
Your ads may perform better at different times of day. We will make sure your ads are running at those times.
We saved the best for last. How do you know if your ads are leading to sales? We will setup conversion tracking so you will know.
Google Local Listings
There really is no excuse these days to not be in the local listings. If your market is local, being in the local listings is a direct must. If your market is national, being in the local listings is an indirect must. Don't stress it though. We will help you get into the local listings. It's easy, and we will walk you through it.
Google Organic Listings
These are the so called "free" listings. If you can get on the first page of organic listings for free, that probably means there is little to no value to being on the first page. Getting on the first page of results for most relevant keywords these days, means an investment of time and/or money. The more competitive your target keywords, the more time and effort it takes.
While we are not a full service SEO firm, we do understand what it takes, and can provide you with usefull information on what you need to do, to achieve top placement. This includes coaching in;
- on-page search engine optimization (SEO) tactics
- getting submitted to local listing directories
- in-bound link generation
- social network marketing
We will coach you on each of these topics, free of charge if you have hired us to maintain your PPC sponsored listing.
To infinity, and beyond!
Googles dominance in the search engine market place is understood by most. If you have not setup your own Pay Per Click campaign however, you may not realize just how advanced their tools and reporting is when comparred to Yahoo and Microsoft's Bing search network. For that reason we prefer to initially focus on Google Adwords service. The advancement of their tools over their competitors is significant. However we can also setup ad campaigns on Yahoo and Bing, based off of what we learn from the campaigns on Google.